The challenge

Nahlah Group needed a corporate identity that could live beyond a logo file — consistent across vehicle signage, event posters, and business documents while remaining legible at small sizes for invoices and social avatars.

Objectives

What success looked like

01Create a mark system that works at 16px (favicon) up to vehicle scale
02Lock colour, typography, and clear-space so future suppliers cannot improvise
03Deliver print-ready files any printer can use without rework

Approach

Discovery focused on how logistics buyers actually encounter the brand — on the road, in a quote PDF, and at an event. We mapped those three contexts first, then designed the mark system to survive each one. Two directions were presented, one refined, and guidelines captured as a one-page system.

Delivered

Work delivered

Primary, stacked, and icon-only marks
Colour builds — Pantone, CMYK, RGB, and hex
Corporate stationery and event poster system
One-page usage sheet — clear space, minimum size, and wrong uses

Outcome

Delivered as a complete file pack the client can hand to any printer or developer. No metrics are claimed — the value is a system that stops the business looking like a different company at every touchpoint. See the mark and poster in the portfolio gallery (folio _ (3) and _ (12)).

Nahlah Group — Corporate Identity for a Gauteng Logistics Brand