1. Introduction

44Tag Studios ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services, in compliance with the Protection of Personal Information Act (POPIA) of South Africa.

2. Information We Collect

We may collect the following types of information:

Personal identification information (name, email address, phone number, company name)
Project-related information provided through our contact forms and onboarding process
Usage data collected through Google Analytics and similar analytics tools
Information provided when using our AI-powered tools (CV analysis, business plan generation)

3. How We Use Your Information

We use the collected information for the following purposes:

To provide and maintain our services
To communicate with you about your projects and inquiries
To improve our website and services
To comply with legal obligations

4. Data Protection

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.

5. Third-Party Services

We use the following third-party services that may process your data:

Google Analytics — for website analytics
Cloudflare Turnstile — for spam protection on forms
Web3Forms — for form submission handling
Google AdSense — for advertising
NVIDIA AI API — for AI-powered tools (CV analysis, business plan generation)

6. Your Rights

Under POPIA, you have the right to:

Request access to your personal information held by us
Request correction or deletion of your information
Object to the processing of your information
Lodge a complaint with the Information Regulator

7. Cookies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. You control cookie preferences through our cookie consent banner, which appears on your first visit.

Essential cookies

These cookies are necessary for the website to function. They enable core features like page navigation, form submissions, and security (Cloudflare Turnstile). You cannot opt out of these cookies because the site will not work without them.

44tag-cookie-consent — Stores your cookie consent preference for 365 days.
session tokens — Temporary session data for form state and concierge chat.

Analytics cookies

These cookies collect anonymous information about how visitors use our website. We use Google Analytics (measurement ID G-TEVEFMGLWL) to understand traffic patterns, popular pages, and user behaviour. All data is aggregated and does not identify individual users.

_ga — Distinguishes unique users. Expires after 2 years.
_ga_* — Used to persist session state. Expires after 2 years.

Advertising cookies

Google AdSense uses cookies to serve ads based on your prior visits to our website and other websites. These cookies enable interest-based advertising. Google's use of advertising cookies is governed by the Google Ads Privacy Policy.

IDE — Used by Google DoubleClick for retargeting and ad optimisation.
NID — Stores preferences and other information such as preferred language.
test_cookie — Used to check if the user's browser supports cookies.

Managing your preferences

You can change your cookie preferences at any time by clearing your browser cookies, which will cause the consent banner to reappear. You can also block cookies through your browser settings, though this may affect site functionality.

8. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at 44tagstudios@gmail.com.