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AHK Motor Spares — Price Lists and Catalogues That Sell in a Crowded Market

The challenge

AHK Motor Spares competes in one of Johannesburg's most price-sensitive retail categories. Price lists, product catalogues, and promos were being rebuilt in different tools by different people, leading to inconsistent pricing columns, mismatched type, and slow reprints.

Objectives

What success looked like

  • 01Unify price list, product catalogue, and accessories catalogue into one grid system
  • 02Make pricing scannable at the counter — columns, hierarchy, and stock codes consistent
  • 03Keep files print-ready so any litho printer can output without rework

Approach

We audited three existing documents (price list, product catalogue, accessories catalogue) and rebuilt the grid around the most-used columns at the counter. Type and colour were tied to the brand kit so future promos (e.g., Black Friday) inherit the system instead of restarting it.

Delivered

Work delivered

  • AHK Motor Spares Price List — master template (folio _ (10))
  • Motor Spares Product Catalogue and Accessories Catalogue — 32-page system
  • Dunlop Motor Spares Poster and Black Friday Promo — campaign extensions
AHK Motor Spares gallery 2AHK Motor Spares gallery 3AHK Motor Spares gallery 4

Outcome

The client reports standing out in a crowded market and recommends the studio for affordable services. Quote: “AHK Motor Spares couldn't be happier with the branding and design work 44tag studios provided. The resulting materials have helped me stand out in a crowded market. I highly recommand for their affordable services” — AHK Motor Spares (testimonial from site). See portfolio items _ (10), _ (32), _ (33), _ (31).

“AHK Motor Spares couldn't be happier with the branding and design work 44tag studios provided. The resulting materials have helped me stand out in a crowded market. I highly recommand for their affordable services”— AHK Motor Spares
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